Website Redesign
Redesign psycholegal assessments website
A modern, conversion-focused website designed for a premium interior design studio to attract more high-value clients and improve online inquiries.
Client
Steven Gaskell
Industry
forensic psychologist
Timeline
12 Weeks
Role
UX/UI, Dev
Overview
What this project was about
Bloom Interior Studio needed a professional website that reflected the premium quality of their services. Their old site looked outdated, was difficult to navigate, and wasn't generating enough inquiries from potential clients.
The goal: build a modern, elegant, easy-to-use website that would showcase their portfolio, build trust, and encourage visitors to book consultations.
What we delivered
Clean, premium visual style
Faster loading speed
Fully mobile responsive design
SEO-optimized structure
The challenge
Problems we were hired to solve
Before the redesign, several issues were hurting user experience and lead generation.
01
Outdated design
The website didn't reflect the premium quality of the brand — it was losing client trust at first glance.
02
Poor mobile experience
The old website was difficult to use on phones and tablets, turning away over 60% of visitors.
03
Slow loading speed
Large uncompressed images and messy code made the site crawl — causing high bounce rates.
04
Weak SEO structure
Missing metadata, poor heading hierarchy, and no alt text meant the site was invisible to search engines.
Our solution
How we fixed it
We redesigned the website from the ground up with a focus on user experience, performance, and conversion.
Modern, premium visual design
Crafted a visual identity system that matched Bloom's high-end positioning and built immediate client trust.
Fully responsive layout
Designed and tested mobile-first layouts across all screen sizes — desktop, tablet, and phone.
Performance optimization
Compressed all images, cleaned up code, and minimized scripts to dramatically improve load time.
SEO-ready page structure
Implemented proper heading hierarchy, meta tags, alt attributes, and schema markup for better search visibility.
Design process
How we work
We redesigned the website from the ground up with a focus on user experience, performance, and conversion.
01
Discovery
Goals, audience & competitive research
02
Design
UI matched to brand & audience
03
Build
Dev, testing & cross-device QA
04
launch
Dev, testing & cross-device QA
result
What changed after launch
The client saw measurable improvements in both performance and lead generation within the first few weeks.
Loading speed
45%
faster than before
Mobile engagement
60%
increase in sessions
Inquiries
35%
more form submissions
SEO
Fully optimized structure
Meta, schema, headings, alt text
Devices
All screen sizes covered
more form submissions
client feedback
❝ More faste then before ❞
The new website completely transformed our online presence. It looks more professional, loads faster, and we started receiving more inquiries within the first few weeks.
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